Agency/Studio:The Why Studio
At The Why Studio, we crafted a new identity for Aldea Origen, reimagining how a eucalyptus forest could become a symbol of returning to our roots. Under the powerful WHY 'Sembramos la semilla para regresar a la raíz' (We plant the seed to return to our roots), we developed a brand strategy that spoke to the profound connection between life and land. The comprehensive rebranding encompassed both strategy and visual identity, extending to thoughtful product packaging that reflected their mission.
Our work centered on communicating how Aldea Origen nurtures a deeper relationship with nature, aiming to foster an abundant society grounded in sustainable land stewardship. The resulting brand system transformed a forest into a testament of how we can reconnect with our natural origins
