Agency/Studio:The Why Studio
Design: Natalia Ramos
Brand Strategy: Florence Gadala & Natalia Ramos​​​​​​​
We created the brand identity for Mentum​​​​​​​, a strategic consultancy founded by industry expert Gerardo Corona. The name, derived from 'momentum,' symbolizes the forward-driving force the firm brings to ambitious projects. Working closely with Gerardo, we crafted a brand identity that reflects his expertise in catalyzing seemingly unattainable ventures, particularly in tourism and real estate development. 
The brand strategy emphasized Mentum's unique approach of combining business intelligence with capital and debt solutions. Through thoughtful positioning, we communicated how the consultancy connects like-minded entrepreneurs, creating momentum that transforms challenging projects into prosperous realities

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