Agency/Studio: In-House, Uber Technologies Inc
Design and Creative Direction: Natalia Ramos
Photography: Jaime Posada
Copy & Animation: Creative Team, Uber Technologies Inc
As Creative Designer at Uber, I conceptualized and led the 'Easy to Use' regional campaign for Uber Eats across Latin America in 2018. The campaign centered on simplifying the user experience narrative, showcasing how effortlessly customers could access their favorite meals through the platform.
Taking full ownership from ideation to execution, I directed the creative vision that spanned multiple media formats, including digital assets, out-of-home advertising, video content, and photography. This comprehensive approach ensured consistent messaging that resonated across diverse Latin American markets, successfully communicating the platform's user-friendly interface while maintaining cultural relevance throughout the region.














