Design: Natalia Ramos
Brand Strategy: Natalia Ramos
I developed the complete brand identity for Regina Guiot ahead of her milestone debut at Mercedes Benz Fashion Week Mexico City 2024. The branding strategy centered on the powerful concept 'Beyond Fabric Fashion That Shapes Who We Are,' moving past conventional fashion narratives to embrace authenticity and personal expression. Working closely with Regina, I crafted a brand identity that challenges perfection-driven fashion norms, instead celebrating individuality and emotional connection with clothing.
The resulting brand strategy and visual identity system embodies her philosophy that fashion should be a source of joy and self-assurance, where timeless elegance meets personal authenticity. This comprehensive branding project laid the foundation for Regina's impressive entrance into Mexico's high-fashion scene.
