Agency/Studio:The Why Studio
Design: Natalia Ramos
Brand Strategy: Florence Gadala, Lorena Cabrera & Natalia Ramos
Illustrations: Renata Patrón
At The Why Studio, we partnered with founder Lorena Cabrera to build Zoila from the ground up—a groundbreaking women-led tech company focused on revolutionizing female reproductive health education in Latin America. As creative partners and brand strategists, we developed a brand identity that bridges technology with female empowerment, making complex health information accessible and engaging for young women.
The brand strategy needed to carefully balance medical authority with approachability, while challenging cultural taboos around reproductive health. Working as ongoing brand managers, we crafted a voice and visual identity that embodies Zoila's mission to educate, empower, and create meaningful awareness through technology, establishing them as a trusted resource in the Latin American femtech space.
