Agency/Studio: The Why Studio
Design: Natalia Ramos & Elsy Reyes
Brand Strategy: Florence Gadala & Natalia Ramos
Copy: Florence Gadala & Paty Trigueros
At The Why Studio, we partnered with an ambitious wellness startup to create Oma Oils from the ground up—transforming their vision of meaningful connection into a soulful social selling brand. Starting with just an aspiration to create something bigger than a traditional direct-selling company, we guided the process of naming, brand strategy, and identity development. The challenge was crafting a brand that would resonate authentically with both sellers and buyers, transcending typical transactional relationships in the social selling space.
We developed Oma into a purposeful brand that people could genuinely believe in and connect with, focusing on how their products could meaningfully integrate into people's wellness journeys. The resulting brand identity and strategy created a foundation for a community-driven commerce platform that puts human connection at its core
