Agency/Studio:The Why Studio
Design: Natalia Ramos
Brand Strategy: Florence Gadala & Natalia Ramos
At The Why Studio, we created Filo Comune ('common thread' in Italian), a premium linen brand specializing in artisanal table napkins and dining textiles. The brand identity emerged from a powerful purpose: 'Celebrating the magic of gathering.' We developed a narrative around how thoughtfully crafted table linens could transform everyday meals into meaningful moments of connection.
The brand strategy and visual identity were crafted to express how these carefully selected materials and designs serve as the common thread that weaves together stories, conversations, and shared experiences around the table. Through careful brand development, we elevated essential dining textiles into symbols of intentional dining and togetherness.
