Agency/Studio: The Why Studio
At The Why Studio, we created the brand identity for Apartment 3C, a Los Angeles-based film and production company founded by acclaimed actor and filmmaker Jennifer Morrison. When Jennifer and her partners approached us, they had a clear purpose and mandate but needed a distinctive visual voice to match their vision. We developed a standout brand identity that set them apart in the competitive production company landscape while authentically reflecting their unique perspective and values.
The collaboration extended beyond initial branding—I continue to work directly with Apartment 3C, overseeing their digital presence through content creation, social media management, website updates, newsletter strategy, and the visual identity of their book club initiative. This ongoing partnership demonstrates how thoughtful branding can evolve into a dynamic, multi-faceted creative relationship
