School: SHIFTA by Elisava (Final Master’s Degree)
Design: Natalia Ramos and Daniela Buitrago
As part of my Master's degree final project at SHIFTA, I collaborated with Daniela Buitrago and Blanca Bolanos to reimagine the brand identity for 'El Salon Nautico – Barcelona International Boat Show'. Breaking from the conventional maritime visual tropes that dominate nautical events worldwide, we pursued a distinctive creative direction by focusing on an often overlooked yet essential element of sailing: the wind.
This innovative approach moved beyond predictable water-centric imagery that saturates the nautical industry. Our team developed a sophisticated brand system where wind became the protagonist, inspiring dynamic visual elements that captured the essence of nautical lifestyle while setting El Salon Nautico apart in the international boat show circuit. The resulting identity demonstrated how academic projects can push creative boundaries and challenge industry conventions
