Agency/Studio:The Why Studio
Design: Natalia Ramos
Brand Strategy: Florence Gadala & Natalia Ramos
At The Why Studio, we collaborated with founder Valerie to create Catalysta, a transformative online platform reimagining how Latin American art is discovered, experienced, and acquired. Drawing inspiration from Valerie's Dominican roots and lifelong connection to art, we developed a bold, distinctive brand that challenges conventional art platform aesthetics. Through striking visuals and confident messaging, we crafted a brand identity that commands attention while bridging cultural heritage with digital innovation.
The brand strategy centered on creating meaningful opportunities for emerging Latin American artists to showcase their work and flourish in the global art market. Our work went beyond traditional branding—we crafted an evolving narrative framework that could grow alongside the platform, rooted in Valerie's personal journey while embracing the collective stories of artists and art enthusiasts. The resulting bold identity reflects Catalysta's mission to update the narrative around Latin American art while fostering a dynamic, supportive ecosystem for emerging talent.
